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PERUGIA

Via Settevalli, 320

0612 Perugia (PG)

TORINO

Opening soon

CESENA

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BUSINESS

DESIGN

I nostri programmi di business design facilitano la transizione dal concetto al mercato, coinvolgendo i clienti nel processo e migliorando la user experience.

 

Supportiamo le aziende nel design di nuovi prodotti e servizi che vadano incontro a bisogni reali dei clienti. Attraverso sessioni di ideazione e piani di validazione basati sul feedback dei clienti, velocizziamo l'arrivo al problem-solution fit. Miglioriamo la traction per un più rapido product-market fit, così che i nuovi prodotti e servizi siano pronti per il lancio sul mercato.

I metodi lean non sono limitati alle startup. Mettiamo i clienti al centro del processo di design

per una migliore UX e un più rapido go-to-market.

Design Sprint

Trova e testa nuove soluzioni o risolvi problemi con questo formato in 3-5 giorni ideato da Google for Ventures.

Problem Framing

Formula ipotesi e ottieni informazioni dai clienti per sviluppare le giuste soluzioni ai loro bisogni.

Solution Ideation

Sfrutta al massimo la competenza e la creatività dei team aziendali per ideare e sviluppare nuove soluzioni.

Validation Track

Prototipa e testa le soluzioni con veloci iterazioni per evitare errori e gestire al meglio tempo e denaro.

Business Model Design

Crea e testa un business model per nuovi prodotti e servizi per trovare la soluzione più profittevole.

Growth

Hacking

Fai crescere il tuo business attraverso tattiche di marketing che migliorano la traction.

 

Duration

4 days

Participants

The design team (1-2 people) and the internal team (6-7 people)

Main benefits

Faster validation and investment risk reduction

Takeaways

A validated roadmap for a new product, service or process, a prototype, a set of new ideas and customer insights 

The design sprint, originally developed at Google Ventures, is a flexible process for answering critical business questions in just four days. Whatever the challenge, a design sprint helps defining goals, finding and validating solutions and getting early customer feedback. By involving customers in the process, the design sprint reduces risks of launching a product or a service that will not meet customers needs.

The design sprint applies to a wide range of business context. It is

the most efficient process for designing and testing new products and services, as it only takes four days instead of months to validate a concept. It is also extremely useful to improve existing products and services, solving their problems for a better user experience, and to improve internal processes, such as a new sales system or a new talent acquisition program.

Our design sprints are specifically designed to fit the needs of the organization. We run 4-days sprints structured as follows:

  • On day 1, we analyze the problem and establish objectives;

  • On day 2, we find potential solutions and decide on the one to prototype and test;

  • On day 3, we build a prototype for the winning solution;

  • On day 4, we test the prototype with qualitative and quantitative methods with real customers.

If required, the internal team can participate only in day 1 and day 2: we will take care of the prototyping and testing phases.

Design Sprint

 

Duration

3-4 weeks

Participants

The design team (2-3 people) and the internal team (3-10 people)

Main benefits

Understand customers needs that make products and services more customer-oriented

Takeaways

A validated set of research-based customer insights composed of a series of documents that provide information on what customers really want

Our problem framing workshops are specifically designed to help companies understand customers needs and obtain a structured report on user insights. So many organizations struggle to launch products and services that customers love because they often only rely on market research. Market research is a powerful mean to get information about market characteristics, but it does not answer a fundamental question: what is useful to people? 

 

Our customer insights provide all the relevant information needed

to launch customer-centered products and services. Building on design thinking methods, our workshops start from a clear definition of the business goals and end with a comprehensive report on user insights, composed of many different documents that validate initial assumptions and clearly define problems and needs.

Our problem framing program consists of various steps that take three-to-four weeks to complete. The most common structure is the following:

  • Week 1 is dedicated to the definition of the business goals and hypotheses, the drafting of an opportunity statement and the planning of the research;

  • Week 2 is dedicated to user research with both qualitative and quantitative methods and to structuring the research wall;

  • Week 3 is dedicated to building personas, journey maps, user matrices, system maps and blueprints that summarize the key insights from user research;

  • Week 4 is dedicated to the potential presentation of the insights to the main internal stakeholders and to planning further steps. 

Workshops only take one day per week for a total of three to four days. We take care of the research implementation and prepare the final report on customer insights.

Problem Framing

 

Duration

1-2 days

Participants

The design team (1-2 people) and the internal team (5-15 people)

Main benefits

Faster validation and investment risk reduction

Takeaways

A validated roadmap for a new product, service or process, a prototype, a set of new ideas and customer insights 

The purpose of our ideation workshop is to generate high-quality solutions for the problems and needs users have. The prerequisites for this program are a clearly defined design challenge and a deep knowledge of the customer target. Starting from personas and journey maps, we support organizations to ideate solutions through various design thinking methods and prioritize them to facilitate the decision about what to prototype and test.

We focus on quality and avoid using methods that generate ideas that are either undesirable, unviable or unfeasible. Our goal is to unleash creativity among participants without loosing track on the main goal: solving a problem. For this reason we customize our workshops to meet the specific characteristics of the organization and the composition of the internal team.

Our ideation workshop can take one or two days to complete, depending on the needs of the organization. The process includes the following steps:

  • Review of the business goals and the information about the customer (personas, system maps and journey maps);

  • Introduction to the workshop and team presentations;

  • Opposite thinking session;

  • Analogy thinking session;

  • Brainwriting session;

  • Solutions prioritization and selection;

  • Sketching and storyboarding for concept card creation;

  • Pitching and final decision on the winning solution(s).

Solution Ideation

 

Duration

3 days

Participants

The design team (2-3 people) and the internal team (4-8 people)

Main benefits

Get early customer feedback on products, services or processes and iterate to create an output that meet customer needs

Takeaways

A validated product, service or process roadmap and one or more prototypes

This lean experimentation program validates concepts by observing how customers react to a new product or service. Alternatively, it can validate a new internal process that impacts employees or partners. Through this method, organizations have the possibility to test their ideas before they engage in long and expensive design and development tracks.

Before starting the validation track, we review the concepts to test and structure the program defining the purpose, the fidelity level, the context and the audience. Then we set criteria for evaluating

the final output. Only then, the validation track can be run in the form of a three-days workshop with participants from different business areas of the organization.

The workshop is aimed at building and testing prototypes for physical objects, services, processes and digital artifacts. The typical structure of a validation track is the following:

  • Creation of an assumption statement to decide what to test;

  • Creation of an experiment card with tools and methods for building the prototype;

  • Choice of the minimum viable product (MVP) model to use and prototype realization.

  • Prototype release (also possible with a new brand to protect the organization) and testing with real customers;

  • Iterations 

  • Data analysis and elaboration of results;

  • Comparison with the pre-track criteria and ROI measurement;

  • Follow-up and final decision on implementation.

Validation Track

 

Business Modelling

The business modelling workshop aims to create an effective business model for a new product or service or to optimize an existing one. We focus on three criteria: innovation, sustainability and profitability. Our objective is to provide organizations with innovative business models that generate positive outcomes in the long run

Old business models represent not only a limitation to growth, but also a boundary to innovate. For this reason, we recommend to periodically review the business model to meet new needs and include new opportunities brought by technologies or changing external conditions. At the end of the workshop we provide organizations with tools they can use to experiment and update their business models with better targeting, new revenue models, new product-channel fit solutions and innovative relationship strategies.

The three-days business modelling workshop is structured as follows:

  • On day 1, we analyze the sector and the market of the business to identify dominant business models, common trends, boundaries and areas of improvement;

  • On day 2, through an ideation session, we create the basic architecture of new business models using stakeholder maps, value network maps, ecosystem maps and value proposition canvas;

  • On day 3, we refine the business model using the business model canvas and prepare a final document that further analyzes key assumptions (growth opportunities, scale models, customer acquisition costs, customer lifetime value, profit model).

Duration

3 days

Participants

The design team (1-2 people) and the internal team (10-20 people)

Main benefits

Better competitive advantage and differentiation from competitors

Takeaways

An optimized business model that takes into account opportunities for growth and external limitations

 

Duration

2 weeks

Participants

The design team (2-3 people) and the internal team (3-4 people)

Main benefits

Understand customers needs that make products and services more customer-oriented

Takeaways

A validated set of research-based customer insights composed of a series of documents that provide information on what customers really want

This growth hacking program is designed for organization that struggle to grow a business or to obtain traction for a new product or service. We start from the analysis of the current situation, with a focus on all the factors that limit customer acquisition, activation and retention. Through ideation techniques, problems are stated and prioritized into a challenge. Solutions come in the form of growth experiments that test and refine the growth engine of the business.

 

Customer acquisition, activation and retention are fundamental metrics for any customer development strategy. Removing their obstacles allows for more efficient marketing strategies and sales processes. Through this program, we empower corporate teams to boost customer engagement and traction, thanks to a complete set of tools to be used in their projects.

Our growth hacking program is composed of three different steps. The first step is dedicated to the analysis of the current situation for highlighting areas of improvement. The second step is a growth sprint in which corporate teams decide on what growth tests to implement. Finally, the third step consists in the implementation of the experiments and the delivery of results. Only the second step (a one-day workshop) requires the presence of the corporate team and is structured as follows:

  • Analysis of the current situation and limitations to growth;

  • Analysis of the limitations on the journey map and decision on one target area to focus on (acquisition, activation or retention);

  • Analogy thinking to find best practices for similar problems;

  • Creation of growth experiment cards and prioritization.

At the end of the workshop, the organization decides whether to implement the experiments or not and in what order. We take care of the following steps.

Growth Hacking

Contact us to know more about our business programs

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